![]() ![]() I like at least one part of the outfits, usually the accessories, to be oversized.I see clowncore as an expression of joy and just an acknowledgement that life is a show, so have fun with it.” “I usually start by having a large solid color piece to anchor the look, and then add other patterns around it. “I like each look to have a combination of pattern, shape, and texture,” says Kelley Heyer in one of her many clowncore outfit videos. Where clowncore also expands the idea of maximalism is in its aesthetic approach, as many of these visual cues relate to dopamine dressing, which is designed to make the wearer and those around them smile. In the clowncore subculture, oversized scrunchies are worn as collars, balloon-like pants take the place of jeans, and mixed polka dots with rainbow stripes become neutral palettes. Rising out of maximalism is clowncore-a more extreme spin on the more-is-more look. We’re keeping track of all the TikTok subcultures shaking things up, and making their mark on the fashion world, below. All things start on the runway, after all. Many fashion designers are still incorporating touches of these subcultures in their most recent collections-sparking discourse that eventually leads to the trickle-down effect on TikTok and other social media platforms. These days, fashion as a form of self-expression is at an all-time high, and with that comes a barrage of subcultures-both new and old-emerging on TikTok. You only need to look at balletcore to see that. If 2021 had cottagecore and dark academia, 2022 is making way for a bevy of new aesthetics that lean into fashion history and cultural discourse. ![]() Rick Owens and Marine Serre both went Goth for their respective spring 2021 runway shows, while the cottagecore aesthetic reigned supreme at Anna Sui and Chloe. Marc Jacobs launched a subculture-y division of his label dubbed Heaven, which takes from early Y2K style, punk, and grunge. Meanwhile, the fashion world began taking notice-and inspiration. There were Goths, punks, Dark Academia kids, cottagecore stans, and scores of other subcultures thriving both online and IRL. As a result, more people began expressing themselves by dressing up on TikTok and beyond. Blame it on social distancing, but for many, experimenting with an extreme look or two became a form of escapism. In 2021, the pandemic elevated style subcultures like never before. ![]()
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