![]() ![]() These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking, and video and speaking sponsorships. Moor Insights & Strategy provides or has provided paid services to technology companies like all research and tech industry analyst firms. Note: Moor Insights & Strategy co-op Jacob Freyman contributed to this article. I am excited to see the innovative ways that Nvidia will continue to use AI to improve gameplay in the future. Implementing frame generation with AI is an ingenious way for Nvidia to improve the performance of its graphics cards. Not only do the RTX 40 Ti have quadruple the TFLOPS compared to the RTX 2060 and twice the TFLOPS compared to the RTX 3060, but they also leverage AI to improve performance and enable systems to perform at higher resolutions. Nvidia has added tremendous value across its entire GeForce RTX 40 series of desktop graphics by introducing Ada Lovelace and DLSS 3. These AI technologies make the rendering crisper and better looking without sacrificing performance in frames-per-second. It has also previewed future AI capabilities that use neural rendering and neural textures. ![]() The RTX 4060 Ti will start at $399 for the 8GB VRAM model and $499 for the 12GB VRAM model, while the RTX 4060 will start at $299. The biggest difference between ray tracing and DLSS 3 is that Nvidia offered ray tracing at a premium, yet now Nvidia has slashed the retail price of the GeForce RTX 4060 by $30 compared to the RTX 3060. Software features like DLSS 3 can be optimized for lower-end GPUs as well as more premium chips, whereas most of the differentiated features between the higher-end and lower-end GPUs are at the hardware level. It reminds me a lot of the early days of ray tracing, when it was less about making graphics cards better in terms of raw performance and more about making them better in terms of value optimization. Moore's law-which predicts that the number of transistors on a microchip will double with every new generation of silicon-is slowing down, so Nvidia, like every other chipmaker, must answer the question of how to keep increasing hardware performance to keep up with consumer demand for ever-faster software. With these new graphics cards, Nvidia is showing that the future of gaming is less about improving raw hardware performance and more about making intelligent software improvements using AI. Once more, if we think about where this frame generation happens, the more information stored in the L2 cache from the game motion vectors, the optical flow field and the sequential game frames, the better results you will get thanks to DLSS 3. Nvidia says that DLSS 3 reconstructs seven-eighths of the total displayed pixels. This frame-generation technology significantly increases the system's performance by mitigating most of the workload handled via traditional renderings. The biggest difference between DLSS 3 and its predecessor, DLSS 2, is that the new generation introduces a feature that uses AI to predictively generate new frames based on the geometry and effects of past frames. This leads to better performance, increased power efficiency and better ray-tracing results. This allows for more data to be stored in the faster L2 cache rather than needing to move across the memory bus to the VRAM. Among other improvements, Nvidia has reduced the VRAM traffic per frame by adding more L2 cache compared to previous generations. ![]()
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